Promoting a business can be very expensive. Especially for small businesses and entrepreneurships that do not have the big money spent by large companies on advertising and brand development, it is difficult to be visible and known among target customers. However, marketing does not necessarily require a lot of money if you use the right instruments and methods to drive it. Here are a few low cost promotional tools you can take advantage from;
The Use of Social Media
You can easily use the widespread usage of social media to create awareness about and promote your business. Many small businesses have simply created a Facebook page to reach their customers and keep them posted. It is not just free buy also relatively easier and less time consuming. Social media sits typically provide a framework for you to operate within so you don’t have to spend a lot of time setting up a page for your business. Also, you have easy access to it and can post updates, offers and sales easily, even on the move. You can even post a video on YouTube about your business and the goods and services which it offers.
What You See is What You Get
Visual imagery has always been and continues to be one of the best ways to attract the attention of potential buyers to businesses. The use of 4-sheet posters and bubbles board banners is one of the best ways to colourfully and creatively promote your business at a very low cost compared to print media advertising and running ads on the radio or television.
If you have a knack for design, then put it to good use by making a few posters to display product details or inform customers about seasonal offers. 4- Pieces posters and foam board banners can conveniently be placed outside your store or on the exterior walls. You can even chose to display them inside the store on the store window.
Your Own Online Platform
One of the best ways to promote your business is to create and maintain a website for your business. This is a great way to provide potential customers with easy access to all the information they would require to do business with you. A business that has gone online would be able to reach a larger customer base. You can add important details about the nature of your business, the products and services offered, product descriptions, testimonials and contact information on your website. You can choose to either leave the online portal simply informational or transactional, which will allow customers not only to check product information but to also place orders, make purchases and pay for products online.